We maintain that to provide the best marketing service and achieve the most effective results, it is essential to firstly understand a client's business - its competitive position, aspirations, objectives, challenges and opportunities. To us, this is a key building block to our work, and the foundation upon which our working relationship and effective marketing campaigns are built.

Marketing and communications should be focused exclusively on supporting the client's business objectives. Otherwise it is wasted effort, time and budget. Getting this right can't be done without first having a clear insight into the client's business.

UnifiedM is driven very much by business insight and establishing a strong link between business objectives and marketing output, just as it should be.