Business is very much about relationships and linkages - establishing them, building them and nurturing them so they stand the test of time. Successful business is about building enduring relationships with your clients and suppliers. This is in many respects the end game.

UnifiedM is very much driven by relationships too, but on a number of levels:
  • The critical relationship between the digital channel and offline or traditional marketing
  • The linkage between key marketing technology assets and how it can support and drive marketing communications output
  • The relationship between supplier and client, and between various suppliers to the same client
  • The relationship between business objectives and marketing activities supporting the achievement of those business objectives
The UnifiedM model has been designed with all these links in mind - they are the critical relationships that often make the difference between success and failure.