2013
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April

How Digital Marketing Agencies in London are more successful?

There is a difference between the Digital Marketing agencies in London and elsewhere. This difference is not in terms of money, skill set or culture but in terms of executing the futuristic ideas, value, Technology and positioning the Brand image of these agencies in the minds of the brand owners. Let us consider some of the factors that make these Digital Marketing Agencies successful...

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Facebook's new account verification system: A new way to get rid of Imposters

While Facebook is the No. 1 Social Media site with nearly 1 billion users yet there are about 83 million Facebook accounts that are fake. You never know, some imposter might have created a fake account in your name and would probably be using it. This is especially problematic for Celebrities who is always the first target for imposters...

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Digital Marketing as a "Black Box?"

As Digital Marketing grows more the number of tools to manage a Social Media campaign also grows. Digital Marketing Agencies increasingly use these software tools to manage campaigns. Large Brands like IBM are developing a system (software) that would ideally automate a majority of the Digital Marketing campaigns so that a marketer could focus upon other activities...

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Unified Digital Marketing Strategy: The 3Cs explained

In order to run a successful Unified Digital Marketing program, Brands (or) Digital Marketing Agencies must adhere to the following 3Cs (Content, Communication and Connection) during their campaign consistently on a daily basis. Here is how 3Cs can be applied to Brands...

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The Value of Branded Apps

With the rate at which the Apps market grows, the need for Branded Apps in the market to showcase the Brand attributes and to connect with the customers is evident.

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Top 3 Best Digital Marketing campaigns in UK

The United Kingdom has come up with some of the best Digital Marketing Campaigns in 2010, 2011 & 2012. Here are the top 3 campaigns we picked from various campaigns in the 3 years.

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Why Your Business Needs a Multi-Channel Marketing

Introduction to Multi-channel marketing
According to Forrester research, 42 per cent of U.S. citizens used the internet multiple times a day from different devices and different locations. This would only increase as the penetration of the mobile devices become deeper. So, there is an urgent need for the Brands to be available and stay connected with consumers in multiple channels.

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The Unified Digital Marketing approach for B2C business

According to research by TVtechnology, while the traditional media is still being used as a primary media for advertising and sales the digital media grows at a rapid rate. The spending on native social advertising will grow to $3.9 billion in 2016.

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Moving from Integrated Marketing to Unified Digital Marketing

Is your Digital Marketing Agency offers to do Integrated Marketing? Then, ask what more can they do. In todays marketing world, both Consumer brands and B2B brands are expanding their budgets on the digital medium.

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Best way to build a business through integrated marketing

Marketing is now a complex subject with the number of channels and methods increasing by the day. Digital has created an explosion with several hundred websites in each category from social media, directories, articles and media websites, among several others. How is it possible for us to create an integrated marketing method across all these channels?

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