April 24, 2013|
Why Your Business Needs a Multi-Channel Marketing
Introduction to Multi-channel marketing
According to Forrester research, 42 per cent of U.S. citizens used the internet multiple times a day from different devices and different locations. This would only increase as the penetration of the mobile devices become deeper. So, there is an urgent need for the Brands to be available and stay connected with consumers in multiple channels.
Multi-channel marketing is a set of activities involved in selling products or services to the consumers through more than one channel. A Consumer might go to an e-superstore, look for a product and then decide to purchase it in a physical store. So, Brands should be ready to sell products on multiple channels. Multi-channel marketing also involves simply communicating with the consumers in multiple channels. For instance, a customer might sign-up with a superstore for an e-Newsletter in the physical store and s/he would receive an e-Newsletter within minutes. This establishes a better engagement as it keeps the attention of the customer.
Multi-channel marketing requires Unified Management
For a successful Multi-channel marketing, a Unified data Management is the key. Being just available on multiple channels is no longer enough. Brands should connect themselves with customers and nurture the relationships. A personalized interaction offers a better scope for engagement.
The key for this is having a Centralized data and easy access to every piece of available data. The data should be fed into one management system. This way, an organisation can deepen the understanding of the customers and establish stronger relationships with them.
Benefits of Unified Multi-channel marketing
Here are 5 benefits of Unified multi-channel marketing:
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