The complete UnifiedM service is made up of seven key areas:
Strategic Marketing Planning
To include Brand, Digital & Offline, Technology and Co-ordination or Relationship-based elements.
To include the development and enhancement of marketing assets and co-ordinated roll out of marketing activities to deliver maximum impact.
Liaison and co-ordination with PR and Design agencies and other suppliers of specialist marketing and communications services, to ensure strategic focus, and consistency of messaging and output.
Including management and practical work on website development, email marketing, SEO, PPC, Social Media (blogs, twitter, linkedin, tumbler, youtube etc), banner advertising, affiliate marketing, research, video and online market surveys.
Including management and practical work on marketing collateral (brochures, promotional letters, presentations etc), internal communications, business development activities (networking events, conferences, exhibitions).
Including management and practical work on database development, information management systems and CRM systems to drive the client engagement and the relationship process up the value chain.
Analysis & Reporting
Use of analytical metrics to review results, plus the production of weekly activity summaries, monthly and quarterly reviews.
Each of these areas is closely inter- linked, creating a cohesive, structured but flexible marketing model that can be adapted to changing situations within the business environment.
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